This was a project I pitched directly to Mark Anthony brands. Mike's Hard Lemonade hired us to craft a video for their new 'Harder' line of beverages. With original concepts, boards, and illustrations, and taking inspiration from the bold and unconventional 70’s monster movies and comic books—we helped push the ‘Harder' brand even harder. 

Director: CJ Cook
Concept: CJ Cook, Ben Gabelman
Producer: Lauren O'Malley
Illustration: Casey Crisenbery. 
2D Lead: CJ Cook
Addition 2D animation Ben Gabelman
3D Previs/Animation: Ben Gabelman
Sound Design/Score: Cooper Skinner