Nickelodeon

2023 Rebrand

The 2023 Nickelodeon Rebrand was a monumental effort that completely transformed our brand voice in a crowded market. The rebrand unified all IP under a cohesive "Nick forward" design, incorporating a refreshed logo, a comprehensive visual identity system, and a new on-air graphics package. This bold transition standardized content branding across all properties, backed by brand guidelines and a unified sound design, removing any doubt about whether a show was on Nickelodeon.

My role: Along with Carlos Miquez, I shepherded the rebrand as it moved in-house from our vendor, Roger.tv. During this process, we managed requirements from internal stakeholders and oversaw the development of key elements, including the logo, visual identity, and on-air graphics package. After the final delivery, Carlos and I iterated on and expanded the package, developing toolkits, educating the Nickelodeon team, and overseeing its integration.

The video below is a sizzle reel that showcases the incredible work from both the vendor and our internal teams during the rebrand.

SVP: Brand Design: Michael Waldron
Rebrand: Roger.tv
Toolkit Construction: Carlos Miguez, Ben Gabelman,
Animators: Ben Gabelman, Carlos Miguez,

Kids Choice Awards 2024

A maximalist bonaza!

Sizzle Credits:
Dana Kinlaw - Art Director
Edit/Audio: Ben Gabelman
Carlos Miguez - Designer/ Animator
Ben Gabelman - Designer/ Animator
Muhan Yao - Animation
Jennah Park - Animation

KCA 2024 Credits:
Senior Art Direction: Dana Kinlaw,
Animation Directors: Tim Lines & Kurt Hartman.
Design: Wenting Wu,
Toolkit Animation Concept: Ben Gabelman, Carlos Miguez
Animators: Ben Gabelman, Carlos Miguez, Adam Tanner, Aaron Kite, Jeremy Sawyer, Aaron Kite, Muhan Yao, Jennah Park, Kyllea Kerg, and Gonzo Janer

Kamp Koral

A colorful custom package for the feature length movie “Kamp Koral.”

AD: Bobby Houlihan
Look Dev/Design: Hannah Seagraves, Wenting Wu
Animation/Comp: Ben Gabelman, Gonzalo Janer

Kids Choice Awards 2022

I had the opportuny to develop the animation
style for this project along with a fantastic team at Nickelodon.

Art Director: Bobby Houlihan
Animation Director: Tim Lines
Graphics Manager: Carly Diesen
Designers / Animators: Wenting Wu, Christian Huthmacher, Gonzalo Janer, Ben Gabelman, Kyllea Kerg