Mike’s Harder: Dragonfruit Launch

Mike's Hard Lemonade hired us to craft a video for their new 'Harder' line of beverages. Utilizing original concepts, boards, and illustration, the final product is a SciFi extravaganza that demonstrates how much harder the Mike's Harder brand really is.

Concept: Ben Gabelman, Cj Cook
Art Direction: CJ Cook
Producer: Lauren O'Malley
Illustration: Casey Crisenbery
2D Lead: CJ Cook
Addition 2D Animation: Ben Gabelman
3D Lead/Previs/Animation: Ben Gabelman
Sound Design/Score: Cooper Skinner

- Dragonfruit Launch Cutdown

Process